Digital advertising and marketing: only the best ideas worldwide, since 2003

Milka Last Square : dare to be creative

on August 28, 2013 by Laurent Comments

Milka, the chocolate brand of Mondelez, make French people face a cornelian choice in their new campaign. And they do it in a pretty unique way.

The chocolate quiz

on March 22, 2008 by Martina Comments

A web project coming from Norway, a celebration of a chocolate brand with a visual interpretation that reminds of Get the Glass (but the interactivity is definitely not that advanced).

You have to answer a series of questions about the chocolate brand and about Norway in order to proceed in the game and explore the island. While you advance in the game you face a series of additional mini-games. The whole thing in itself results quite boring (if you don’t understand the language, I think), but one appreciates the effort of creating a quiz that doesn’t look like all the quiz you usually find online.

Chocolate and Valentine’s Day

on February 4, 2005 by Martina Comments

Chocolate brand Ferrero celebrates Valentine’s Day in Italy with a dedicated web site. The site presents Ferrero’s products Valentine’s special edition (Mon Cheri, Rocher, Raffaello), a love trivia, and some editorial content with excerpts from famous love stories in the literature (Lancelot and Ginevra, Romeo and Juliet, Anthony and Cleopatra). The creative is by DGT Media, which also created a series of online ads running on the main Italia portals. If you’re interested in real chocolate wine and Valentines, and you live near Worcester, MA, you might enjoy this event organized by Peter Caputa.

File under: chocolate, valentine's day

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