Publicis Groupe CEO Maurice Lèvy is back again with another interactive holiday greeting on youtube www.publicisgroupewishes2015.com created by Lost Boys Paris. For the last couple of years Mr.Lévy has used some clever creative tech to transform a corporate speech into an innovative and engaging experience. This year is no exception, Read more…
Ogilvy Paris put Christmas through focus group testing… resulting in a new, improved and *proven* concept : Merry #Sparktazzle!
Seasons greetings to all who have felt the pain of testing.
It’s hard to cut through the agency christmas card rush with something fresh and original. Grey London have done it with Beard Baubles. Beard Baubles are what you might imagine them to be - the products themselves have sold out but you can still donate to Aussie charity beardseason.com (Beard Season aims to get people to have a skin check for melanoma, which kills more young people than any other cancer in Australia).
It’s an advent calendar but from the 24th it will use Google maps to track the big man as he does his thing around the world. Developed by Google, with a little help from Santa’s elves, the Santa Tracker features numerous activities within Santa’s Village while Santa prepares for his global journey. Read more…
Christmas Experiments is an advent calendar which feature digital artists from the creative coding community and their web experiments each day leading up to Christmas Enjoy. Read more…
Sam and Monty are the very best of friends. Sam thinks he knows just what Monty is dreaming of for Christmas… something that will make one little penguin’s perfect Christmas day. John Lewis does it again. Read more…
The 2013 Google Santa Tracker (Advent calendar). Every day in December you can open up a new house in Santa’s village. Filled with games, videos, interactive experiences and holiday goodness. Have fun http://www.google.com/santatracker/
Belgian beer company, Stella Artois, has created an interactive Facebook app that allows you to send a group of carolers to your home or your friend’s. Among the carolers is the famous English actress Alice Eve. Of course, there’s one catch — everything happens in a virtual setting.
The app allows you to enter a name, home address, and personal message. Shortly after, a video will begin streaming, featuring the carolers making their way to the specific home. The video integrates Google Street View, so you can see near-by scenery going past the car windows.
Pinterest has a cool new Christmas promotion/site. For 30 days they will be showing off pinners, non-profit’s and brands showcasing what inspiration means to them. It’s like an advent calendar of Pinterest Thanks Caitlin Betts for the tip. See it here Read more…
Colour your Christmas: Lightning up a giant Heineken bottle to share the Christmas spirit in Lebanon (by JWT MEA).
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