Digital advertising and marketing: only the best ideas worldwide, since 2003

Chrysler calls half-time in America

on February 13, 2012 by Tim Comments

You probably have all seen Chrysler’s Superbowl ad in which Clint Eastwood gravely pep-talks America as a nation. The YouTube channel adds a nice data visualisation of the video’s spread. Add your reach on Facebook or Twitter to get the message out there. Read more…

File under: chrysler, superbowl, youtube

A mobile trivia for Cry Wolf

on July 18, 2005 by Martina Comments

Cry Wolf is not only a song by A-Ha, but it’s also an upcoming movie which will be promoted through a mobile initiative called “IM in the Hunt”. AOL, Chrysler Corporation and Rogue Pictures have joined forces to create a mobile trivia game to be played through AOL Instant Messenger, independently from the mobile carrier. “IM in the Hunt” targets teens and young adults giving away a trip to Los Angeles and a final grand prize, a Chrysler Crossfire.

File under: aol, chrysler, cry wolf, mobile trivia

Voyager’s online promotion

on May 28, 2004 by Martina Comments

To promote its Voyager model in the UK, Chrysler has developed an integrated marketing campaign using direct mailing, telemarketing and, of course, the Internet. The news is reported on Revolution quoting the opinion of Steve Gray marketing director at Chrysler Jeep UK.

File under: chrysler, voyager

Chrysler’s Premiere Days

on April 30, 2004 by Martina Comments

Chrysler is running a massive advertising campaign to promote a range of nine vehicles launched this year. Tonight Yahoo! was literally “invaded” by banners promoting Dodge and its Hemi feature. As explained by Cnn Money earlier this month, Chrysler wants to create awareness of the “Premiere Days” events. The Internet is, of course, part of the effort with dedicated web site and online advertising.

File under: chrysler, premiere nights

Take the “fire test” and win a great prize… maybe

on November 3, 2003 by Martina Comments

Once in a while I can tell you about a successful online advertising in Italy. It�s the story of Chrysler promoting its Crossfire coup�, with �La prova del fuoco� campaign (in English it should be something like �The fire test�). As explained on DailyMedia, it consists of virtual travel on the Web through an �initiation� path which develops in four steps: Reveiling Chamber�, �Morphing Identity�, �Burning Evidence� e �Fire Walking�. Users will be driven to the Web site www.laprovadelfuoco.it with a series of online ads (Pop-Up Pop-Under, Intestitial, Expanding banner and 123.000 Dem) exposed on the main Italian portals (Virgilio, Libero, Repubblica.it, Msn, and Tiscali). Everyone who register on the site automatically joins a competition to win a full week-end test drive of the new Crossfire that will be launched on November 15th. The campaign, which has been online for a month and will last until December 1st, has driven 70.000 people to the Web site with 10.000 registrations: numbers that sound exciting on the Italian market. The campaign idea (developed by the Italian agency Xister) is extremely original, and is based on the �interaction design� concept, which allows a deep and intense brand experience while browsing the Web site. However one has the feeling there�s something missing in this campaign: the prize. If you invest so much (money) in creativity and interactivity people might expect more than a test drive as a reward for their attention.

File under: chrysler, crossfire, online competition

Chrysler’s Marketing Mistakes

on August 6, 2003 by Martina Comments

It’s not exactly about online advertising, but it’s worth reading for anyone interested in marketing strategies and issues. Jerry Flint writes on Forbes about four big issues that are mining Chrysler’s marketing strategies and future. It’s not only about hiring Celine Dion. According to Jerry “Chrysler’s marketing mistakes are far more serious“.

File under: chrysler, marketing

Chrysler Deploys Interactive for Crossfire

on July 13, 2003 by adverblog Comments

The new Crossfire sports coupe is coming out and Chrysler has decided to promote it with a massive use of interactive media. As IAR reports, Chrysler is increasing its commitment to interactive marketing, using banner ads, a newly developed Web site, a Cd-rom and a TiVo showcase promotion. The article on IAR is particularly interesting to read, since it explains the different aims of promotional features employed in this campaign and the media in which it will be run.

File under: cd-rom, chrysler, interactive marketing, mini-site, online campaign, TiVo

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