Digital advertising and marketing: only the best ideas worldwide, since 2003

It’s just an illusion…

on October 20, 2005 by Martina Comments

A Clerasil ad using the Hermann grid illusion. Copy says: As soon as a black spot appears, use Clearasil. [via Marketing Alternatif/The Spunker]

File under: clerasil, print ad

Clerasil punishes the 2 idiots

on May 20, 2005 by Martina Comments

In Belgium Clerasil has launched a rather disgusting viral campaign to promote its products against pimples. Luc and Sara star in the “In your face” video. They’re two (idiot) teenagers full of pimples, because the don’t use Clerasil, who have to be punished by the public. Young users visiting the Clerasil.be site are presented with series of possible punishments to choose. The most voted option will be featured in the video the following week. The initiative lasts three weeks and allows voters to win a wide range of prizes. The campaign has been created by Axes2, the digital division of McCann-Erickson Belgium (good to see their latest news is dated October 2004…) [News via Digimedia]

File under: belgium, clerasil, viral campaign, youth marketing

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