Digital advertising and marketing: only the best ideas worldwide, since 2003

WEBGL TWITTER VISUALIZER & HOLOGRAPHIC INSTALLATION

on November 29, 2011 by Mark Comments

This is a Twitter visualization tool with a modern twist. The site created for CNN in advance of the COP17 Climate Change Conference in Durban, South Africa, utilizes the WebGL capabilities of modern browsers such as Chrome, Firefox and Safari to create a globe populated with trees that grow in realtime. Every tweet tagged with hashtag #COP17 will stimulate growth in a plant or tree in the Ecosphere that represents a certain topic, such as sustainability. Read more…

File under: cnn, twitter, webgl

CNN: free videos, longer ads

on June 21, 2005 by Martina Comments

Chase and General Motors are the first sponsors of the new CNN free video service. The interest of users towards online video is growing and so is the appeal of the format to advertisers. CNN’s broadband video used to be subscription based, but now the money from advertising is proving more interesting, considering the evolution of video ads formats becoming available. Among the others, CNN will be able to offer advertisers the opportunity to run ads up to 30 seconds long.

File under: chase, cnn, general motors, video advertising

The power of CNN Under Your Command

on November 16, 2004 by Martina Comments

It sounds like a menace, but it’s just the title of CNN’s branding campaign launched online and on Tv. iMediaConnection explains the initiative features CNN on-air journalists such Christiane Amanpour,and Paula Zahn in humorous promotional spots.

File under: branding campaign, cnn

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