Digital advertising and marketing: only the best ideas worldwide, since 2003

The “verano” on MSN Spain

on July 12, 2004 by Martina Comments

MSN Spain is heavily investing in its Messenger services, signing co-branding deals to make its IM service more and more attractive to its 6 million users. At the moment they are promoting Movimiento Coca-Cola (which features online dating and games), Agenda San Miguel (music videos and competitions to win concerts’ tickets) and Nike Football (with the Nike Ol� 3d).

File under: co-branding, instant messanging, msn spain

MovieLink and Lycos: co-branding deal

on October 21, 2003 by Martina Comments

Reuters reports that Online film download service Movielink is launching a Web site with Internet portal service Lycos in a co-branding deal made in order to widen its customer base. The new site, at http://lycos.movielink.com, will allow Lycos users to easily access films from nearly every major Hollywood movie studio.

File under: co-branding, lycos, movielink

Mercedes-Benz takes Armani on the Web

on October 16, 2003 by Martina Comments

Mercedes-Benz has taken Giorgio Armani’s exposition on the Web. A new micro-site features the itinerant exhibition produced by the Gugenheim Musum New York, and now showing in London. It shows approximately 400 creations of the Italian designer. It’s an interesting example of co-marketing, even though I found it rather plain and somehow sad in the way that it has been realized.

File under: armani, co-branding, co-marketing, mercedes-benz

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