Digital advertising and marketing: only the best ideas worldwide, since 2003
Tag archives: coca-cola
Going to Cannes? Just Uber it.
Uber is offering private jet hire from Paris to Cannes this week - just in time for the Cannes Film Festival.
It works the same way a booking a car - the option appears on your home display. The only difference if that they also give you a call just to check on how you and your friends plan on travelling.
Coke Fair Play Machine
After addressing the India-Pakistan crisis with their Small World machine, Coca Cola has set their aim a bit lower. Placing two vending machines at the San Siro Stadium, the brand gave soccer fans a joyful moment by letting them donate a Coke to the rival fans. Read more…
Ice marketing is hot (and eco-friendly)
Ice is the hottest thing in experience marketing at the moment. I know it sounds like oxymoron, but there is actually an interesting coincidence worth checking out, as two soft drink brands, Coca-Cola and 7UP have both recently opted to use ice to bring some innovation into their product marketing. The most recent initiative is made in Colombia, where Coke launched the first ever bottle made out of ice. Read more…
Coca-Cola Sharing Can
In the past years we have all been exposed to the “Share Happiness” plateform by Coca-Cola. They just pushed it a step further.
Coke Small World Machines
Coke just launched their ‘Small World Machines’ which are aimed at creating simple moments of happiness between two nations at odds - India and Pakistan. They bring a live touch screen experience to the normal vending machines, letting Indians and Pakistanis interact with and engage across country borders. Very touching indeed. Read more…
Unlock the 007 in you
Coke did it again. Now we can really say they are the masters of vending machines experience marketing. Have a look at the stunt they put together as part of their activations around the latest 007 movie. A train station, a mission, and 70 seconds to complete it. Read more…
Coca-Cola Vending Machine Rewards You For Dancing
Coca-Cola in Korea have created a vending machine that rewards people the more they dance in front of it!
Coca-Cola Happiness Table
A staged ambient marketing activation becomes a nice online commercial. It’s not the first time, and it’s not the best example we’ve seen, but the Coca-Cola Happiness Table project is still worth sharing. An improvised fine dinner served in a small square in Naples, great food and plenty of bottles of Coke to celebrate the beauty and importance of dining together. A bit too stereotyped for my Italian taste, but still pretty heart-warming as those old Coke Xmas commercials. Read more…
Merry Christmas, Mr. Cabbie
Leo Burnett Colombia and Coca Cola devised a special treat for taxi drivers who had to work on Christmas Eve. For one thing, their special passenger turned out to be a Mr. Santa. Additionally, he had a very familiar destination for each driver. Read more…
The Uniqlo t-shirt Grand Prix
Wanna design a t-shirt for Uniqlo? Or would you rather just enjoy a new simple & fantastic digital execution by the Japanese fashion brand? Whatever the case, Uniqlo UT is the website to visit. Voting for a contest with hundreds of entries has never been so quick, fun and fair to all participants.
Popular posts
Tags
adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy