Digital advertising and marketing: only the best ideas worldwide, since 2003

Ice marketing is hot (and eco-friendly)

on June 12, 2013 by Martina Comments

Ice is the hottest thing in experience marketing at the moment. I know it sounds like oxymoron, but there is actually an interesting coincidence worth checking out, as two soft drink brands, Coca-Cola and 7UP have both recently opted to use ice to bring some innovation into their product marketing. The most recent initiative is made in Colombia, where Coke launched the first ever bottle made out of ice. Read more…

File under: 7up, argentina, coca-cola, Colombia, experience marketing, ice marketing

Rivers of Light in Colombia

on July 23, 2012 by Mark Comments

The thing that stunned me the most about this campaign from Colombia is that being a river the only way to reach their target audience that was what they used as the media vehicle. Done by Lowe SSP3 from Colombia, the image of the river full of light is one of the most touching and beautiful things i’ve seen lately:

File under: cannes, Colombia, light, lions, Rivers, Titanium, war

Coke Download The Concert

on May 21, 2012 by Martina Comments

This idea by Coca-Cola Colombia is kind of crazy. And this is probably the reason why I like it, even if I feel the engagement model with consumers was pretty complicated. But let’s get to the point… Coke organized a live concert where the band was playing on a stage at an altitude of 50m. In order to bring the band down to earth, the audience had to literally and manually “download” them. Read more…

File under: coke, Colombia, experience marketing

Twitpoker for success

on May 16, 2012 by Martina Comments

How can a small new business with zero brand presence on social media gain over 1.5 million impressions in one day? Well, looks like gambling is the answer… Pick five influential tweeters, put them around a poker table and broadcast the game on the Web, allowing their followers to help them playing their hands. Read more…

File under: Colombia, gambling, twitter, Y&R

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