Tag archives: commercials colonization

The commercials’ colonization

USAToday reports marketers have started placing products in other marketer’s commercials. You might say this is just a natural market evolution, a new way of coming up with co-marketing ideas. Someone calls it the commercials’ colonization, but the point is it is actually just a way to spare some money when planning a campaign. You share the expenses, you might share the success, as the combination Starbucks Frappuccino and Michael Bublè managed to do. Again, the traditional TV commercial is dead.