After stunning cases such as “Big shadow” or “Rec You”, japanese agency GT Tokyo can be considered as having one of the most original approaches on digital ways of communication.
I think this campaign called Love Distance that they created last November for Sagami Original is fantastic too. Sagami produces the thinnest condom in the world (0.02mm thin) and to promote this they created a story about two lovers living in Fukuoka and Tokyo respectively, separated 1000 kilometers from each other. To prove their love, they run to meet on Christmas Eve.
If you have a friend who’s a kind of gigolo, and you feel like playing a nasty trick on him, visit www.shehasyoureyes.com, and take advantage of the service the site offers. Created by Happiness-Brussels for Condooms.com, the site wants to promote the use (and consequently the purchase) of condoms using a provocative approach. Through the site you can send your friend a video message featuring a young lady claiming she had a daughter from you…
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