At first I was surprised by what seemed like a low-tech choice of radio/podcasts by Contagious Magazine to deliver their Cannes roundup. However, after listening to all 5 episodes I think it’s a great choice.
Recently, the guys at Contagious, sent me a complimentary copy of their latest report dedicated to Mobile Applications in 2009. Having developed an iPhone application myself (see Nike Goal post) I’m extremely interested in the topic and I have to say this report offers good food for thought, both for beginners and more “mature” marketers. I like it because it features the right balance of numbers, tips for brands, consumer insights and ideas’ review which, in my opinion, represent the ideal mix to inspire new projects.
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