Tag archives: corporate responsibility

Coke Lives Positively

I just discovered the Coca Cola’s corporate responsibility online project called Vivendo Positivamente. It’s a website for South America where all Coke’s social initiatives are reported and shared with the public.

The cool thing about the site is the fact that it has been conceived like any other consumer marketing project: a 3D interface, nice flash animations, catchy and meaninful icons and the possibility to save and share the projects we find more interesting.

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