Tag archives: CP+B

The great phone swap

This isn’t new, but I thought it was interesting.  Sony found a very simple but effective way to get the Xperia Z into the hands of iPhone users at the Way out West music festival in Sweden.  They created a popup battery charging station at the festival and offered the chance to try out an Xperia Z while their old phone was charging. Read more…

The most exclusive page on facebook

Via our friend Tom Markham - ECD at CP+B

Grey Poupon may be the first and only company to actually turn away fans from its Facebook page. The high-end mustard brand launched a new online marketing campaign for its Facebook page on Wednesday, in which Grey Poupon will screen fans who attempt to like the page to see if they have good enough taste to become one of the company’s Facebook fans.

Those users who want to become a fan of Grey Poupon’s Facebook page will have to apply for membership through an application on the page called The Society Of Good Taste. Read more…

Kraft Meet the Old Birds Social Campaign

Moments ago Kraft handed over responsibility for Kraft Mac and Cheese’s entire social network to two older ladies – Frankie (87) and Dottie (86) – who have been eating KMC for 75 years. They’re calling it Old Birds New Tweets and it’s part of their 75 year anniversary campaign.

Neither of them had heard of twitter or youtube before, and had dismissed facebook because “everyone just writes about their doctor’s visits”.

Read more…