Digital advertising and marketing: only the best ideas worldwide, since 2003

The Creativity Test

on February 21, 2013 by Mark Comments

The Norwegian School of Creative Studies aims to educate people for a number of professions within the creative industry. A great idea delivered beautifully. So how creative are you?

Credits: Good Morning and Anorak

Specsavers capitalises on Olympics Korea flag fiasco

on July 27, 2012 by Mark Comments

Specsavers has very quickly and effectively launched a tactical press advert jumping on the furore around the error that took place at the Olympics on Wednesday when the country flags were mixed up for North and South Korea at a football match. Read more…

File under: creative, olympics, specsavers, tactical

Is this the smartest brand use of Pinterest yet?

on March 23, 2012 by Mark Comments

With the huge growth that Pinterest has been experiencing in the last few months, and which we’ve talked about here previously, it was only a matter of time until brands started to use Pinterest for tactical executions. This one could potentially be the one of the simplest, yet smartest yet. Read more…

File under: advertising, campaign, creative, israel, kotex, Pinterest

Rich media, poor message

on March 26, 2004 by Martina Comments

On iMediaConnection Matt Heinz writes “It’s the Message, Stupid“, saying that rich media ads are too much focused on the creative aspects and often miss to communicate a clear advertising message. Matt says:

“Rich media advertisements are by their nature more complex. Too often, that complexity leads to complicated ads.”

I think he’s right, most of the times rich media just make people click away since they don’t understand what the ad is about or even worse, what that flashy thing is doing moving around the screen.

File under: context, creative, message, rich media

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