Tag archives: creative technology

The future of tactile navigation?

on June 5, 2012 by Bridget Comments

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Screen shot 2012-06-05 at 11.28.38 AM

Following on from the post about turning objects into buttons I wanted to share a prototype that the guys here at my agency have built with Ayotle exploring how real interactions can trigger digital experiences.

File under: Ayotle, creative technology, Digitas, interface, navigation

Peeing in the right pot

on May 11, 2012 by Bridget Comments

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Screen shot 2012-05-11 at 9.16.27 AM

Behavioural economics seem to be creeping into more and more advertising campaigns as we see the shift from pure messaging to the creation of experiences. I love this example from Waternet (Amsterdam water supplier) who set out to stop guys peeing into the canals during Queen’s Day.

File under: amsterdam, creative technology, street marketing