Tag archives: crisis

Clouds over Cuba

“We choose the moon” project brought back this sort of documentary storytelling that allows new generations to revisit past events evolving day by day as the original things happened. Read more…

Carrefour’s Back to ’61

History repeats itself, but now for a good reason. Carrefour Italy was dealing with how to celebrate their 50th anniversary in the middle of a huge economic crisis in the country. The solution? Bring everything back (prices, product labels, etc.) to 1961, the time of the economic boom:

(via Juan Boronat)

Overexposure kills TV ads

Tv advertising is dying or even worse, is already dead. Everybody talks about this tragic event, complaining and looking for alternative solutions but, most of the times, avoiding to investigate the causes of this mortal disease. Today, thanks to an article on Mediapost we learn about the “Project Wanamaker” carried out in the US by The PreTesting Company’s MediaCheck. The study, currently engaging 38 advertisers such as Subway, Chevrolet and Pepsi, found out that TV advertising reaches very fast the saturation point. Overexposure and poor creative are the main factors generating lack of interest towards Tv commercials. Campaigns shouldn’t last more than two weeks, or should change the creative to avoid being ignored.