Digital advertising and marketing: only the best ideas worldwide, since 2003

Nintendo builds loyalty online

on December 2, 2003 by Martina Comments

Babel Media has produced two localised game websites in English, French, Italian, German and Spanish, for Nintendo of Europe. As explained in the press release, Babel has produced original Flash games based on Nintendo’s characters, plus a unique Windows application that allows the user to reproduce sounds from Nintendo’s games. Nintendo’s objective is to build customers’ loyalty, strengthening the relationship online. Marko Hein, Head of Product Analysis & Online for Nintendo of Europe, said:

“The creation of games websites and VIP incentives for Nintendo required an agency with a deep understanding of videogames and hands-on experience of creative execution. The long relationship with Babel Media gave us the confidence to trust a partner that understands the needs and preferences of Nintendo fans and to provide online assets of creative excellence.”

File under: customer loyalty, games, nintendo

Avis tries harder…

on July 17, 2003 by adverblog Comments

Avis has created a “Who Tries Harder?” contest. As explained on MediaPost Avis has launched a competition to give away prizes to its customers and employees. The contest will go on on www.wetryharder.com and it’s aimed to increase customer loyalty as well as customer trials.

File under: advergames, avis, customer loyalty, online contest

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