Digital advertising and marketing: only the best ideas worldwide, since 2003

Tosca Love by Daewoo

on June 10, 2009 by Martina Comments

Brand Republic Asia reports that in South Korea Daewoo has launched an integrated campaign to promote its Tosca model. A Tv spot and a website try to get the attention of egoist potential first time buyers of the car. The creativity has a strong focus on individualism, with a series of stories told through videos.

Show your butt and win a car

on May 7, 2004 by Martina Comments

Daewoo and Sloggi, an unusual partnership to launch a contest to win the car with the best body. Developed by LaMarque Amsterdam, the campaign aims to reach a younger audience than the usual Matiz’ one. As Emerce (in Dutch) explains, women who want to enter the competition have to send the photograph of their buttocks. If you go to Kontest.nl you can vote for the best pictures, and get tips to improve your fitness. The best rated will win a Daewoo Matiz. To support the online competition, Daewoo will send out 3 million brochures. Note of the editor: this competition could only be hosted in The Netherlands, homeland of the Big Brother…

File under: daewoo, netherlands, sloggi

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