Digital advertising and marketing: only the best ideas worldwide, since 2003

Aerobics for cats

on May 14, 2013 by Martina Comments

Jane Fonda would be proud of these cats. Planks, abs crunches, leg lifts, you name it. Work it Kitty offers a full aerobics routine to get your cat back in shape. I’m not a cat lover, and this is probably the first Web video I’ve ever watched featuring cats doing silly things, but I must say it’s hilarious. Read more…

File under: best, cats, ddb, viral

Hashtag Killer flips #firstworldproblems for Water is Life

on April 28, 2013 by Bridget Comments

We’ve already written about brands holding open conversations on social media with individuals (one to one conversations that are visible to all). Water is life has industrialized this approach with a smart integrated campaign to guilt people into donating money to solve real world problems rather than complaining about #firstworldproblems.

Call the beauty police

on September 20, 2012 by Martina Comments

I just found my new favorite brand of cosmetics. I had no idea that Benefit Cosmetics existed, but after watching the video below and finding out about their irreverent approach to advertising, they bought my loyalty. Benefit is like Diesel back in the ’90. Nicely cheesy and amusingly witty. Read more…

File under: Benefit cosmetics, ddb, tvc

VW GTI Experiment: What does your car make you feel?

on May 25, 2011 by Mark Comments

GTI Experiment is an interesting experiment developed by DDB Spain for the new Volkswagen Golf GTI, using some techniques of biosensory measurement with the help of GFK (a scientific research center) and some famous bloggers in Spain so they could tell what do we look and feel when we presented in front of a Golf GTI.

Energizer, power for powerful toys

on March 24, 2006 by Martina Comments

Via Brief Blog a nice ad by DDB Uruguay for Energizer.

File under: ddb, energizer, uruguay

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