Tag archives: ddb paris

The Transformable Press Ad

Transformers toys have the ability to transform themselves and become something else to adapt to the situation. For example, they can become a car or a fighter jet. And now also a transformable print ad. It’s a simple, apparently obvious, surely very smart idea by DDB Paris, who worked with paper artist Bertrand Le Pautremat to create the first print advertisement that using the origami technique can turn the magazine page into a robot ready for battle. Read more…

What if Facebook existed in World War One

Time to start talking about Cannes Lions potential winners. This one for me is a serious candidate: Facebook 1914. Imagine if Facebook had existed 100 years ago during World War I. Imagine living the War through the words, the images, the emotions of Leon Vivien, a French soldier sent to the front to fight for his country, to fight for his life. Leon’s page featured eight months worth of content, and has been updated daily, telling the story live, for the past two months, using the images and the resources from the Museum of the Great War archive. Read more…

The MINI Store

From store to test drive in zero seconds. The idea is simple: to sell a MINI what you need is just a MINI. So why setting up an expensive retail store, when you can have ten or more mobile stores that drive around Paris and take consumers on to immediate test drives? The mobile stores can reach any location in the center of Paris, and engage consumers directly, without waiting for them to walk into brick & mortar MINI store. Read more…

A TVC that can still get you emotional

Let’s start the week (yesterday doesn’t count, it was Memorial Day with something sweet and beautiful. Enjoy an impressive animation work by DDB Paris and Akama Studios to promote Tiji, a French TV channel for pre-school children. Read more…

Nike: always on the run

Press and outdoor ads created by DDB Paris for Nike (France/Europe).

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Cluedo and the police mistakes

AdForum presents a provocative TV spot (opens .mpg) created by DDB Paris for Hasbro and its game Cluedo. The copy in the video says: Last year, New York Policemen arrested 3854 innocent people. Maybe they need more practice. Cluedo. The great detective game. Nice advertising concept, excellent soundtrack.