Digital advertising and marketing: only the best ideas worldwide, since 2003

Delta Innovation Class

on March 24, 2014 by Tim Comments

Delta in the US have innovated their content marketing with the help of LinkedIn. Their idea was for current industry leaders to mentor future business leaders while on route to an industry event. During their time on board one of their planes, both leaders have the opportunity to discuss and innovate ideas specific to their industry. Read more…

File under: best, delta, LinkedIn

Delta takes us backstage to launch mobile app

on May 21, 2012 by Bridget Comments

I think most of us at some point have found ourselves wondering “What happens behind the curtain?” as we wait for luggage at the baggage claim. Delta has shed light on this mysterious subject with a short film tracing the journey of a bag kitted out with 6 cameras as it travels from Altanta to New York. A nice way to promote a Read more…

File under: brand content, delta, mobile app, wieden + kennedy

Delta easy fares, easy traffic

on January 14, 2005 by Martina Comments

Delta Airlines has introduced a simplified fare structure promoting it wiht a multi-channel campaign that includes outdoor advertising, direct mail, newspaper, radio and, of course, online marketing. As a result, in a few days traffic to Delta’s site increased by 300 percent. DMnews adds that Delta.com ticket sales reached impressive levels, generating $10 million daily revenue. Delta hired Ogilvy & Mather New York last October.

File under: delta, online campaign

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