Tag archives: digital campaign

ING and the (a)live website

After the successful “I need to go” online campaign launched by ING Direct about one year ago, the bank is back with a new project characterized by sense of humour and a smart use of the digital media..

The amusing idea Emakina came up with consists of a website that becomes “alive” thanks to the performance of a bunch of actors. I doesn’t make much sense for me to explain it, you should just have a look and see yourself

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