Digital advertising and marketing: only the best ideas worldwide, since 2003

Outdoor media becomes a shoe store

on June 3, 2012 by Bridget Comments

Similar to Tesco’s virtual store experience, German shoe retailer Goertz has turned outdoor media into retail space. What’s interesting this time is that the experience is getting more personal & more social. Read more…

File under: commerce, digital commerce, Goertz, Kempertrautmann, mobile commerce, mobile marketing

The future of ecommerce (and not only)

on September 20, 2011 by Martina Comments

Sharing Powerpoint presentations isn’t really in our chords (maybe we should do it more often, as information is knowledge, and knowledge and insights are key to generate ideas. But this is another story…). But this presentation is special, and not only because its author, Greg Pouy is a friend. It’s a rich insightful deck on the future of ecommerce but it’s also a great example of how a consultant should market himself and promote his own presentation skills.

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