digital storytelling

Experimental branding: Giving freshness a sound

on June 18, 2013 by Nikolaj Comments

This is a project that I was involved in and I would love to hear your feedback. It’s a collaboration between electronic music producer j.viewz and Irma.dk. It’s for the online shop of Irma, a high quality chain of grocery stores in Denmark. It’s been around for 127 years (making it the second oldest in the world), and is an institution here in Denmark that has always represented high standards. Read more…

File under: brand and band, digital storytelling, electronic music, j.viewz, Makey Makey, retail advertising, viral campaign

I am Zlatan. When the autobiography becomes an iPad app

on February 29, 2012 by Martina Comments

Very much likely he is not the best football player in the world at the moment. And I don’t think nobody will argue that he’s not the most likeable athlete out there either. But you will have to admit Zlatan Ibrahimovic autobiography released as an iPad app is a pretty damn cool idea. Read more…

File under: digital storytelling, ibrahimovic, interactive book

IKEA’s storytelling

on February 8, 2009 by Martina Comments

In Sweden IKEA tries a new approach to its digital communication, exploring storytelling with a mix of videos and illustrations. The goal is to introduce the new IKEA PS collection, a line of eco-focused products just launched on the market. The result, as usual, is very beautiful and inspiring.

The viewer is taken through a fabulous journey flying over seas and cities with a flock of weird flying objects. Each object hides a designer who is ready to tell you the story of the object he (or she) created for IKEA.