Digital advertising and marketing: only the best ideas worldwide, since 2003

The Office Turntable

on July 10, 2013 by Bridget Comments

Creative Directors are a tough “target audience”. Kontor records and Ogilvy Germany came up with a lovely idea to promote Boris Dlugosch’s new single to the advertising industry. I wish all direct mail was as nice as this.

Piggies for London commuters

on September 26, 2005 by Martina Comments

BrandRepublic reports reward-based consumer website Pigsback.com is giving away anti-stress piggies to London commuters. At Tube and railway stations field marketing teams dressed in pig suits are looking for 25-35 years old women who represent the target audience for this campaign. The idea (by Tribe) is to generate brand awareness and curiosity, driving traffic to the website.

File under: direct marketing, london, piggies, pigsback, tribe

3G technology: a revolution in direct marketing?

on September 8, 2003 by Martina Comments

3G Technology is set to revolutionise personal marketing by adding a fast, data-rich, multimedia dimension. B&T presents an interesting feature explaining which are the players in the Australian market and how 3G will change direct marketing. David Burden, CEO of Legion Interactive says:

Marketers should approach 3G like any other new technology�with a strong creative and integrated approach. However, mobile marketing does offer an important point of difference from other media�the technology is linked intimately and constantly with the consumer.

File under: creativity, direct marketing, mobile marketing

New below-the-line campaign by Virgin Atlantic

on July 24, 2003 by adverblog Comments

As Revolution Magazine reports today, Virgin Atlantic is starting a new campaign to target premium travellers, in its competition game with British Airways. It will invest about �50m to relaunch it Upper Class Suite. The campaign will be run through direct mailing as well as through email marketing, brochures and a microsite. The creative agency for this campaign is (of course Smart, which I suppose is an Australian agency…

File under: airlines promotion, direct marketing, email marketing, high income target, virgin atlantic campaign

E-mail marketing: clickthrough rates increase

on June 28, 2003 by Martina Comments

Clickthrough rates increased by 60% since the fourth quarter of 2002, according to a new study by NetCreations. The study showed clickthrough rates for the current quarter to be at an average of 5.1%. This compares with 4.4% for the first quarter of 2003 and 3.2% for the fourth quarter of 2002. More information about the research and some tips to optimize an email marketing campaign can be found on Direct.

File under: clickthrough rate, direct marketing, email marketing

PPC as a direct response tool

on May 21, 2003 by adverblog Comments

On NetImperative an interesting briefing on last week’s round table with twelve internet specialists who met to discuss the role and value of pay-per-click advertising as a direct marketing tool.

File under: direct marketing, pay-per-click advertising, search engine

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