Digital advertising and marketing: only the best ideas worldwide, since 2003

Find Your Way To Oz - Chrome Experiment

on February 12, 2013 by Mark Comments

Amazing 3D scenes built entirely on WebGL and CSS3. Explore the carnival scenes and interact with the elements you find along the way. I really enjoyed the journey

Video of the Day: Disney goes Anime

on March 29, 2012 by Martina Comments

Today’s pick is a pretty interesting TVC by Disney which… doesn’t look like a Disney thing. The spot promotes the Disney Tokyo Resort, where Disneyland is located. I’m posting this video because it’s beautifully done, although pretty full of rhetoric, but most of all I think it’s very curious to see an animation global brand like Disney choosing a visual language completely different from the one of “products” or characters they sell. Read more…

File under: disney, japan, video of the day

Disney to deliver video content to iPods

on October 25, 2005 by Martina Comments

Lost and Desperate Housewives are just the beginning. Disney ABC Television is working to deliver more video content to iPods. Information Week reports Disney expects its mobile video subscriber business to reach 14 million in 2009, up from about 200,000 today. But important issues remain to be solved to allow iPod video content taking off. The first regards intellectual property rights. Disney owns Lost and Desperate Housewives from from beginning to end of production so they have no problem negotiating with distributors. But what happens when the content is sold outside the US where Disney sells licences to air such tv-series?

Disney to celebrate Disneyland with advergames

on January 25, 2005 by Martina Comments

Disney will celebrate this year Disneyland

File under: advergames, disney, disneyland

Disney Mobile lands in Spain

on December 10, 2004 by Martina Comments

Telefonica Moviles Espana and the Walt Disney Internet Group have signed a wireless content distribution agreement to launch Disney Mobile in Spain. Disney Town site will become part of “MoviStar emoci�n”, Telef�nica M�viles Espa�a content portal. Disney Town offers video, ring tones, wallpapers, logos, games and greetings cards drawing from Disney’s classic characters. It also includes links to the latest Disney movie content, The Incredibles, with videos, wallpapers, games, MMS cards, ringtones and calendars with their favourite characters.

File under: disney, mobile content portal, MoviStar emoci�n

Disney ready to launch Disneymobile.com

on December 15, 2003 by Martina Comments

Disney has partnered with Samsung to launch Disneymobile.com, its first comprehensive consumer Internet site devoted to its wireless content offerings. As explained in the press release, the site will provide consumers with information regarding Disney Mobile content offerings and purchases as well as product demonstrations. Larry Shapiro, executive vice president of business development and operations of Walt Disney Internet Group said:

“We’ve seen significant growth in both consumer awareness and usage of our mobile content over the past year, primarily driven by carriers’ marketing efforts. We now believe the U.S. market has matured to a point that allows us to begin marketing directly to our customers.”

Ok, now that Disney is in the arena, we can eventually say the U.S. Market is maturing…

File under: disney, mobile content, samsung

Disney picks Lycos Europe to promote the Pirates

on September 12, 2003 by Martina Comments

Disney has signed an agreement with Lycos to promote the movie “Pirates of the Caribbean” through Europe (which in Italy becomes “The curse of the first moon”, boh!). Nine countries will be involved in the campaign that will take advantage of a special web site in nine languages. Disney is trying to take advantage of the very well established Lycos communities. Users might play the characters online by challenging other people throughout Europe in the Fight Club (that will be hosted on Lycos web site). There will also be a chat room and a competition to win the movie gadgets.

File under: disney, lycos, online competition, Pirates of the Caribbean

Disney Online receives two Internet Advertising Awards

on May 27, 2003 by adverblog Comments

As reported today by Business Wire, the Web Marketing Association has awarded Disney Online Best Travel Integrated Advertising Campaign for the “Ohana Island mini-site and sweepstakes.” While the FamilyFun.com Weekender newsletter was awarded Best General Interest Newsletter HTML email Campaign.

File under: advertising awards, disney

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