Tag archives: divided collection

H&M’s “Divided” online campaign

Swedish fashion brand H&M will start next week an online campaign to promote its summer collection “Divided”. Banners and pop-ups as well as the innovative i-Flash TV format will run through the main German web sites like Lycos, Freenet and Msn. As Horizont (in German) reports, i-Flash ads will contain mini interactive spots that will allow users to browse the new collection and immediately find further information about the products.