Digital advertising and marketing: only the best ideas worldwide, since 2003

The Ex Lover Blocker App

on June 27, 2012 by Martina Comments

Content blocking apps are growing in popularity. You can block football scores to be able to watch the game later (see Heineken) or you can decide to block ads that promote impossible beauty (see Dove). Now, you can also help those friends who recently were dumped by their girlfriends and can’t help trying to call them back to prolong the humiliation. In Brazil, Guaraná Antarctica has launched an amusing Ex-Lover Blocker App that will prevent your friends from dialing their Ex number. If they ignore the block, the world will make fun of them on social media. Evil, but cool.

C&A displays Facebook fashion Likes

on May 6, 2012 by Tim Comments

When you go shopping for fashion, it’s always good to get a second opinion. Now what about if you could get the opinion of thousands of Facebook users, instantaneously and clearly visible in the shop, right there on the hanger? Would that sway your decision? DM9/DDB equipped a C&A store in Sao Paolo with special hangers that show in real time the “Likes” each piece of clothing has received. Read more…

File under: C&A, DM9DDB

Can I have it like that?

on December 20, 2005 by Martina Comments

DM9DDB (Brazil) for Companhia Athletica. Copy writer: Demir Karpat Polat, Art Director: Leandro Duarte. Copy says: “They told me I can have a body like this in just two months.”

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