Digital advertising and marketing: only the best ideas worldwide, since 2003

Durex SOS Condoms

on January 31, 2013 by Martina Comments

It’s almost a Murphy’s law I would say: you never have a condom when you really need one… Well, this is the insight that inspired Durex and Buzzman Middle East to come up with a pretty useful condoms delivery service that promises to deliver the product, every day from 4 pm to 4 am, within an hour from the moment the “order” is placed. Read more…

File under: best, dubai, durex

The pizza emergency button

on March 29, 2012 by Martina Comments

From Dubai, a very fun and smart concept: the Pizza emergency button. It’s a Bluetooth enabled fridge magnet to push every time you want your favorite pizza delivered to your home. The magnet is not for everybody, but just for VIP clients, the most loyal customers of Red Tomato Pizza. Read more…

File under: dubai, pizza, tbwa

Switch Channel - Move Homes

on February 3, 2012 by Tim Comments

When property prices slumped in the United Arab Emirates, moving & storage company ‘The Box’ wanted to stand out with their TV ad. They wanted to demonstrate how easy and worry-free it is to move with them. Their idea: moving with us is as easy as switching channels on your remote.

Smile, you’re on a branded speed camera

on October 11, 2005 by Martina Comments

Emily from Textually pointed me to this curious news coming from the United Arab Emirates: in Dubai, speed cameras on highway are sponsored. The BBC reports Hewlett Packard is the first brand associating itself to the device. Analyst doubt this is a smart choice, since it only brings a negative image to people’s mind. HP, on the other side, says this is just being a good corporate citizen by trying to persuade people to drive more carefully. Anyway, given the driving speed on Dubai’s highways (it has one of the highest accident rates per capita in the world) I doubt people will even notice the ads…

File under: dubai, hewlett-packard, speed camera

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