Dunkin’ Donuts is currently running an interesting social media activation that encourages consumers to interact with the brand in a simple yet creative way, using the coolest social network of the moment: Instagram. The challenge is pretty straightforward: how would you dress up your Dunkin’ Donuts cup for Halloween? Users are encouraged to decorate the cup with a costume and then share a picture on Instagram using the hashtag #DresseDD for the chance to win a gift card. Read more…
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