Unrelenting progress in processing power, network bandwidth and storage capacity will enable the electronic game industry to become greater than five times more pervasive by 2010. The fact comes out of a recent research by Deloitte & Touche (Moore’s Law and Electronic Games is the report’s title). As explained in the press release, we can expect good news for many companies, as Scott Singer, Managing Director of Deloitte’s Media and Entertainment Corporate Finance Group states:
“As technology continues to improve, new opportunities will arise for industries outside of the traditional electronic game arena, such as movie studios, record companies, advertisers, mobile phone producers, communications operators, toy manufacturers and electronics manufacturers. The installed base of devices will escalate from 415 million in 2004 to 2.6 billion in 2010.”adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy