Email blasts may seem like the out-of-touch old fogey of online marketing, but there’s a reason they keep hanging around: They still work. But that doesn’t mean most businesses understand how to get the most out of them. One of the biggest, hardest-to-answer questions has always been: When is the best time to send out messages? Finally, we have some hard information. Read more…
Amazing stats. To join an email list before 1986, users had to wait for someone to painstakingly adjust the code to include them. For Eric Thomas, that was too uncomputerized for a computerized system. So he created Listserv, the first automated email-list-management software. It’s still used to send group emails, though a lot more of them — 30 million emails are sent using Listserv each day, a huge leap from 25 years ago, when electronic mail was just taking off.
The British Heart Foundation is online again with another anti-smoking campaign. The ads, featuring the message “give up before you clog” as well as a dedicated web site, have been developed by DNA. BHF’s site gives users the possibility to keep their own weblog to tell people about their experience trying to quit smoking. Smokers wanting to stop, can also sign up to receive free email and SMS reminders to keep the motivation high.
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