RTV China is launching a new service allowing people to learn English in an integrated way. The company is launching a “Cool English” service that will include a radio program, interactive tv, and the �Slang of the Day� via SMS, as well as video and audio MMS. RTV China�s CEO, Axel Klopprogge points out in the press release:
�It is ideal that we can support the weekly one-hour radio show and daily new phrases with SMS service to enhance the learning factor. This combination of radio and telephone is a perfect new approach which is tailored to our young target group � and much more fun than a dull textbook.�adidas advergame advergames advertainment advertising ambient marketing australia belgium best brazil coca-cola email marketing facebook fashion france germany google heineken ikea infographic italy japan marketing mobile content mobile marketing msn nike nokia online ads online advertising online campaign online marketing print advertising rich media samsung sms spain sweden tvc twitter uk video of the day viral marketing volkswagen wieden + kennedy