Canon it’s promoting online its Eos 400D camera model with a nice site that, of course, puts photography at the center of the stage. It’s all about navigation and exploration of three different environments (playgrounds) where the camera features are embedded and explained. Everything it’s clear and simple. There aren’t fancy effects, but this is good because communication of the technical features results effective. And I guess this is the goal when you want to explain a camera.
The agency it’s Mediacatalyst who worked with multimedia designer Vincent Rebers. via
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