Digital advertising and marketing: only the best ideas worldwide, since 2003

Esso targets hockey lovers

on December 5, 2004 by Martina Comments

Without their beloved NHL Canadian hockey fans are looking for hockey content of any kind. Imperial Oil

File under: canada, esso, hockey, launchfire interactive

�On the run� Esso mobile competition

on September 17, 2003 by Martina Comments

Zeppelin as well as pizza couriers will be used by Esso in its upcoming �On the run� mobile competition in Switzerland. Impactmedia has designed the multi channel communication strategy, and MINICK has provided the mobile applications and infrastructure. Actually is not very easy to understand what the campaign is about, even though it sounds rather interesting, since there’s also a little bit of “guerrilla” in it�In the press release Marco B�schlin, managing director of MINICK Switzerland explained: “This campaign uses fresh and aggressive means of communication, and thus the usage of mobile messaging is a must. Mobile Marketing reflects the spontaneity of the young target group.”

File under: "on the run", esso, guerrilla marketing, mobile campaign, mobile marketing

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