Digital advertising and marketing: only the best ideas worldwide, since 2003

The messaging business

on April 29, 2004 by Martina Comments

People love to communicate with each other. Sms, mms, instant messaging, the briefer the communication, the more they love it, and this passion for communication means business for a lot of players. On Telco(r)evolutions, The Radicati Group features a deep analysis of the “messaging” phenomenon and of its business implications with stats and revenue estimates.

File under: estimates, instant messaging, mms, sms

Online advertising strikes back

on March 1, 2004 by Martina Comments

If The New York Times says it, it must be true… A new report by the Interactive Advertising Bureau and PricewaterhouseCoopers estimates that online advertising revenue in the United States increased 20 percent in 2003, to $7.2 billion. The automotive industry, in particular, is investing hard in Internet advertising. Automakers increased the number of their advertisement 75 percent in 2003, according to Nielsen/NetRatings, while online advertisements by the telecommunications companies increased 31 percent. More details about online advertising fighting back can be found in a press release by DoubleClick and Nielsen//Netratings to introduce the results of an inaugural joint Year in Online Advertising Report for 2003.

File under: estimates, IAB, PricewaterhouseCoopers

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