Digital advertising and marketing: only the best ideas worldwide, since 2003

Microsoft Live Derby 2007

on August 16, 2007 by Martina Comments

Microsoft has just launched an advergame to promote its Live Search Maps. Created by EVB, Microsoft Live Derby 2007 it’s a sort of revisited “driving” version of PacMan. You can select to run in five different cities and decide among four crazy drivers (I picked the Golden Oldies…) who will take you around the map collecting “pills”, avoiding other cars and reaching a series of key destinations. The game is fun to play, and it’s less easy as it might appear at first sight. I tried three times and I didn’t manage to pass the first level… but maybe this is because I’m not a very good virtual driver I’ll try again!

File under: driving game, evb, microsoft

Are you a Friend of Bright?

on March 28, 2006 by Martina Comments

Orbit is online with an advertainment website called “Friends of Bright” (created by EVB). Very American (smiling faces everywhere , very hippy (Brightness isn’t a destination, it’a way of life) and “broadbandish” ( it’s full of video and audio content). If you have five minutes to waste invest, check it out, it’s fun. The site isn’t just funny it is also extremely smart. It features a somehow intelligent video interface which keeps track of your actions and the second time you come back it actually welcomes you in a different way. Okay, it’s just about cookies, but cookies + video interface is kind of new, don’t you agree? [found at Adrants]

File under: evb, friends of bright, orbit

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