Tag archives: exclusivity

Nokia: exclusivity for charity

Nokia has recently launched an interesting project that mixes charity and exclusivity. “Face the task” allows consumers to put their hands on an exclusive limited edition version of the Nokia N96 one month before the phone hits the market. There are two ways to get it: either by taking part to a quiz and then entering a draw, or directly paying an amount of 759 Euros that will directly go into the dedicated WWF account for the Red Panda conservation.

The site in itself is simple, nice and strongly video based (the agency should be Farfar). Each of the phone characteristic is told by the actions of a ninja woman in a series of videos that very much reminds of Ang Lee’s Crouching Tiger, Hidden Dragon. When you go full screen the experience gets really immersive, even if the mix of ninjas and technology may result a bit weird.

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