Tag archives: f.one

Kitesurfing: emotions needed

Kiteboarding brand F.One has recently launched a new website to promote its Bandit kites. The site takes the users throughout the exploration of a virtual city where different shops offer different kind of information: the cinema shows a short movie featuring the F.One team, a garage is the place to find out about “safe” kitesurfing and the lab is the place to go to discover F.One innovation.

At first sight I said, wow, very nice work, but after browsing around for a bit I realized the whole things wasn’t as good as it could have been.

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