Facebook is still the biggest accelerator for our creative ideas. Remember one of these campaigns popping up on your timeline? Did one of your friends share it? Which one did you try it out yourself? Catch up on the 15 best campaigns that ran on and with the help of Facebook this past year.
Is this a reality show that may catch on?? Real life facebook - meting people who are friends on fb but not in real life. Read more…
Time to start talking about Cannes Lions potential winners. This one for me is a serious candidate: Facebook 1914. Imagine if Facebook had existed 100 years ago during World War I. Imagine living the War through the words, the images, the emotions of Leon Vivien, a French soldier sent to the front to fight for his country, to fight for his life. Leon’s page featured eight months worth of content, and has been updated daily, telling the story live, for the past two months, using the images and the resources from the Museum of the Great War archive. Read more…
The two biggest Cola brands keep upping the ante in terms of vending machines. While Coke brought together Indians and Pakistanis in their ‘Small World Machines’ Pepsi in Belgium built a machine that combined a free sample can with a Like on Facebook.
This is a super clever way to use the potential power of social media for something good. Something truly good. I hope the Natalia Project gains worldwide recognition and wins a Nobel Prize. The objective of the Natalia Project is to provide human rights defenders at risk with a personal assault alarm in the shape of a heavy-duty wristband. It allows the bearer to send out a distress signal in case he or she gets into trouble. That signal triggers a series of events that all aim to alert key contacts and as many people as possible though Facebook and Twitter.
Roadtrip Forever, is a personalised experience for you and your best friend where nothing is off limits. Using facebook integration it’s the trusted method to make the experience seem personal to you, using your name, images etc. Unexpected ending. Take supplies, take friends and take the trip.
It looks like the beer industry is addicted to pranks. Carlsberg just did it again. The beer brand is using a trick that made itself and Heineken successful in the past years : put “real” people in the middle of the action and pull a prank on them. Does this one work ?
Did you know that the Ford Explorer launch on Facebook generated more traffic than a Super Bowl ad, and that 53% of the people on Twitter recommend products in their tweets? If you’re interested in finding out the key stats and some curious facts from the world of social media in 2012, Erik Qualman and Fatboy Slim have a great video for you. Read more…
Soap have created this entertaining overview of the typical Facebook users. Literally drawn from their own social media and community management work, Soap have identified 36 different types of users on Facebook walls: The Good, the Bad & the Ugly”. Can you spot yourself among them? Read more…
Intel is at it again (think Museum of Me) delving into your facebook profile and pulling out information that creates a musical of your timeline. It’s a bit of fun, but it’s nothing ground-breaking. Have a go for yourself… Read more…
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