Just days after Heineken announced a global partnership with Facebook, a first activation popped up. Heineken Singapore turns the good old Christmas tree into a social tree, by enabeling consumers to turn a digitalized tree into a special wish to their closest friends.
Japan’s hot shop ‘Party’ have launched a racing game that uses your social content as billboards along the track. It is an awesome execution with real game play value and an eerie distraction through the familiar photos whizzing past. Win the overall race and you could go to Japan, to see Toyota’s new sports car FT-86 unveiled. Read more…
Derek Rose, star player of the Chicago Bulls and youngest player ever to be crowned MVP gets his second signature shoe, the “adiZero Rose 2″ . And since at adidas they are all in, this is accompanied by an emotive launch ad. See Derek enter the “Plaza de Toros”, speed past picadors, spin around the matador and slam dunk. And get showered in (what else) roses.
To show the world its commitment to deliver a quick and personal replies to consumers who get in touch via social media, the Dutch carrier has come up with a sweet idea: 140 characters, 140 KLM employees. Normal Facebook and Twitter typed responses have been replaced with a living alphabet made up of 140 KLM employees.
I think we all got over the ‘upload-your-face’ applications about a million years ago, but this new campaign from Maynards Candy in Canada has a sweet side-effect. The facebook application asks you to upload ya head, then cut it out, alter contrast etc and the choose what candy you want it made into. Read more…
To celebrate the 75th anniversary of the brand, Orangina is out with a nice Facebook app that helps you remembering who your first Original Facebook friends have been. I know it sounds weird, sometimes you feel Facebook has been around forever, so it’s kind of fun to remember when and how everything started. Read more…
Being absolutely adored by female teenagers might not seem like such a bad deal. But wait till you see this teaser for German show “Notruf Deutschland” (Emergency Call Germany). Connect through Facebook and you will find yourself in quite a tricky situation. Read more…
L’Oreal Men Expert is committed to explain men how to take (or make) the perfect picture for their Facebook profile. The video is rather amusing, and it shows the wonders of Photoshop retouch, an art we all know L’Oreal masters, especially after the Advertising Standards Authority banned their Julia Roberts print campaign for creating a “false impression of beauty.” Read more…
Ever wondered how your favorite social networks compare to your favorite comic book heroes? Read more…
Fantastic work by Aaron Wood who created a series of WWII propaganda style posters inspired to Twitter, Google+ and Facebook.
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