Digital advertising and marketing: only the best ideas worldwide, since 2003

Virgin Mobile launches Facebook Dooblebook

on December 24, 2007 by Martina Comments

What value can Facebook provide to brands? What can brands do with Facebook? I’m sure a lot of questions like these have been buzzing in your mind in the last couple of months. I must say that until now I’ve been paying attention to Facebook only as a user, not even asking myself the marketing potential of the hottest social network of the moment. My fault, of course… so now it’s time to “wake-up” and start thinking about ideas and applications to get the most out of it as a brand…

A good starting point is the application recently launched in France by Virgin Mobile to promote its “parlez dooble” offer. It’s called Dooblebook (if the direct link doesn’t work look for it using the Facebook internal search engine), and it’s nothing else than a branded match making quiz.

Facebook: think communication, not advertising

on October 15, 2007 by Martina Comments

I enjoy Facebook and I love Slideshare. Enjoy a couple of presentations to understand Facebooks’ marketing potentials.

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Join the Adverblog’s friends group on Facebook

on August 14, 2007 by Martina Comments

An article about Facebook published yesterday on Advertising Age made me smile (and think). It says that “half of the biz is jumping on Facebook fanwagon, for ‘research’ of course”… Ops. I feel slightly “touched” by this sentence, as I’ve been also discovering and professionally “studying” Facebook in the last couple of weeks. As a first step in my “study” (slightly “me-too”, I must admit) I’ve started the Adverblog’s friends group (if the link doesn’t work, just search “adverblog” amd you’ll find us). All regular (and irregular) readers are welcome to join. I’d like the Facebook group to share links and ideas in a fast and informal way with the international/multicultural touch Adverblog always tries to have. As I’m still in the learning phase of Facebook’s functionalities and behavioural rules any suggestion or recommendation you might have on how to exploit it at best will be more than welcome.

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