Digital advertising and marketing: only the best ideas worldwide, since 2003

FedEx & the Zombie Outbreak

on October 3, 2011 by Martina Comments

Good laugh to start the week. I love the sense of humor FedEx (sometimes) adds to its commercial. Their latest creation comes from The Philippines. But my all time favorite remains the “MBA” TVC back in 2006. Read more…

File under: FedEx, humor, tvc

FedEx viral: even an MBA can do it

on December 15, 2005 by Martina Comments

FedEx Express has launched a viral marketing campaign (Relax, we’ll manage) across Europe, key Middle East markets and India. FedEx’ idea is to target middle and junior management with (five funny videos) which showcase FedEx services in sketches set in everyday business situations. My favourite is the MBA one (bottom left video).

File under: FedEx, viral marketing, viral videos

FedEx targets Europe with an advergame

on May 13, 2005 by Martina Comments

Pick the parcels, transport them to the airport and then get ready for their delivery. Simple and perfectly in line with FedEx business, this is the advergame CWA has developed to promote the brand and the delivery services from Europe to the United States. The advergame is localized with 13 different versions, developed to target, among the others, Italy, Switzerland, Belgium, France and Denmark.

File under: advergame, europe, FedEx

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