Tag archives: floating ads

Online ads, let them float

According to Robert MacMillan of the Washington Post, users are not annoyed by floating ads (but he is). The journalist talked with a few publishers and advertisers who explained customers haven’t complained about this form of rich media moving around the screen. Pop-up and pop-unders are perceived much worser they said. I tend to think people hasn’t complained over floating ads just because they haven’t been asked the right question…