Digital advertising and marketing: only the best ideas worldwide, since 2003

HarperCollins promotes novel via SMS

on August 10, 2005 by Martina Comments

The publisher HarperCollins will promote Meg Cabot new children’s novel with mobile marketing. ClickZ reports the promotional messages will be delivered to the fans who subscribe online to the Meg Cabot Mobile Club. Online advertising will be used to drive traffic and raise subscriptions. If the program proves successful, the publisher will add further features to its mobile content offer. FlyTxt will provide the technology. It’s ok to integrate different channels, but it’s a pity fans can subscribe only using the Web and not simply texting to a special number. Tag: mobile marketing

File under: flytxt, harpercollins, mobile marketing

Cornetto’s mobile love potion

on May 20, 2004 by Martina Comments

The popular icecream Cornetto will be distributed this summer in six new flavours: the so called “Love potions”. To support the launch, Unilever has massively invested in Tv advertising, but has also asked Flytxt to develop a text & win campaign.

File under: cornetto, flytxt, love potion

Adverblog