Tag archives: fox

What the fox!

Been a while since the last time i laughed so much with a clothing catalogue. With a nice Flash/HTML5 integration, What the fox put you to the test of becoming a fox, unlocking some achievements by… well it’s funnier if you do that by yourself.

Nice site, nice interaction and nice clothes!

http://what-the-fox.com/

You are the next…

Look at at the video link I received this morning… http://www.icetruck.tv/index.php?id=b7087c1f4f89e63af8d46f3b20271153 It’s a viral for the TV channel FX Uk, to promote a new series, Dexter, starring a new kind of serial killler… The video maybe is not a new idea, but don’t tell me this doesn’t generate word of mouth!

24 on mobile: a success (of course)

According to Fox, “the prop master on drama 24 got more than 50,000 calls on his cell phone after his number appeared on-screen in the Jan. 17 episode of the show”. As Emily on Picturephoning brilliantly points out: “The news of the cell phone “snafu” comes a day after a NATPE seminar in Las Vegas on the marriage of cell phones and video content. Coincidence? Your call.”

Mobile branding ideas for Fox

Last week we talked about Fox launching a mobile version of its 24 series. The news has attracted the interest of The Motley Fool (free reg.) as well, where Steve Mallas wrote a good comment about Fox’ marketing strategy taking advantage of a new channel. The mobile episodes represent a cost-effective way to brand the 24 series, building awareness in users both about the content and the mobile video technology.