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MSN explores RSS marketing

on May 13, 2005 by Martina Comments

MSN and Fox Sports are targeting sport fans with an opt-in service which allows users to receive scores and news alerts via RSS and MSN Messenger. DMNews explains this idea will allow MSN to offer advertisers with extremely targeted marketing opportunities. The technology will be provided by MessageCast which has already reached extremely positive results delivering beauty ads to L’Oreal’s subscribers in Britain and Germany.

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