Digital advertising and marketing: only the best ideas worldwide, since 2003

3G users in France

on July 1, 2004 by Martina Comments

The French Mobile Marketing Association (MMA) has presented an overview of mobile users in the country. In April, more than 7.5 million unique users have visited Vodafone Live, i-mode TM and Orange World. The press release provides positive datas about the 3G’s usage trends, highlighting that mobile internet is growing rather fast.

File under: 3g, france, mobile users

Sms to promote Bad Boys II

on May 26, 2004 by Martina Comments

Serial Wireless reports of a mobile marketing campaign created by PhoneValley to promote the home video version of Bad Boys II. The campaign, launched in France last April, allows users to download the movie’s logo to their mobile phones. A terrible initiative to promote a terrible movie?

File under: Bad Boys II, france, sms marketing

Online advertising on the rise in France

on August 21, 2003 by Martina Comments

As reported today on Le Journal du Net online advertising is growing in France. “E-pub”, as defined in French, has reached a value of 119 millions of Euros in the second term of this year, with a growth of 64% compared to the same period last year. The data come from a recent study by TNS Media Intelligence-IAB France and highlights the fact that online advertising has surpassed by three times movie advertising. Cars, travels, telecommunication providers and banks are the most active sectors in online advertising.

File under: cars, france, investment, online advertising

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