Digital advertising and marketing: only the best ideas worldwide, since 2003

The future you is very scary

on October 17, 2012 by Mark Comments

Here is another future vision vid which scares the shit out of me. I think as they ‘predict’ this stuff as not so far into the future eg our lives - that scares me. True Skin – A sci-fi short set in the not too distant future where augmentation is the way of life. Anyway take a look at this version. For Kaye, still a natural, augmenting will help him keep pace in this now hyper-paced world. However, after acquiring an off-market prototype, Kaye quickly finds himself fighting not only for his own humanity, but something much larger. Read more…

File under: future

The future reality is sad for us as humans

on July 30, 2012 by Mark Comments

This cool mini-movie is by two students from Bezaleal Academy of Arts, Eran May-raz and Daniel Lazo. It’s their vision as to what the future holds for us. It’s beautifully shot and has some excellent thoughts on how we may be interacting with technology in the near future. It’s a little creepy and a little sad watching the dude fumble around… and love the girl’s line “A dating app!!”. Read more…

File under: augmented reality, future

Kinect Effect - Future Possibilities

on November 3, 2011 by Mark Comments

Seems to be the week of future ideas This vid shows the future possibilities of Kinect that go beyond the expected, into truly amazing things that people around the world are beginning to imagine. Read more…

File under: best, future, kinect

Microsofts vision for the future

on November 1, 2011 by Mark Comments

Kinda cool - I love the fridge idea of touching it and seeing what’s in it and how many likes etc for a particular meal/ingredient. I’m hungry right now - haha! Did you have a favorite scene? Read more…

File under: best, future, microsoft

Do you really want to futurize yourself?

on March 27, 2007 by Martina Comments

In France, ING Direct has launched a new online campaign called “Futurize You“. The concept is not particularly original (do you remember the recent Age-O-Matic?) and also hasn’t been developed with the same irony. I understand the goal of the campaign is to make you seriously consider how to invest your money in order to retire relaxed, but (especially as a woman) I will never ever upload my photo to see myself “futurized” in such a sad way. Look at the screenshot I’ve grabbed from the homepage, doesn’t it look scary and depressing? Link found on Sendtofriend.

File under: future, ing direct

The future is rich (media)

on May 10, 2005 by Martina Comments

On Mediapost Joel Gehman (senior vice president of client services for Refinery) writes an interesting column about the role of rich media in online brand marketing. Nowadays banners still hold a relevant position in media planning, but in the near future they will be abandoned giving space to higher interactivity, which means rich media will take the lead. As Gehman sees it, rich media create a great brand impacts, banners are no longer able to deliver. On the other side, in the online advertising world, search no doubt works to provide immediate results, that’s why he suggests to spend online advertising budget on only two things: search and rich media. I tend to agree with Gehman, I just would like to add rich media will prove successful if we keep them “simple” in the sense we don’t make them too intrusive like, for example, floating ads are. Rich media can create excellent online experiences and deliver the brand messege, but if they become annoying than the negative effect affects the brand perception also.

File under: brand impact, future, media planning, rich media

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