Digital advertising and marketing: only the best ideas worldwide, since 2003

Nike - Find your greatness

on July 25, 2012 by Mark Comments

The greatest event when it comes to sports, the Olympic Games, are about to begin in London in a couple of days. But greatness is everywhere, according to this inspirational piece launched today by Nike: Read more…

File under: 2012, games, london, nike, Olympic

The ‘Mystery of the Black Shadow’

on August 30, 2004 by Martina Comments

Pepsi MAX launched its new promotional website last week featuring the �Mystery of the Black Shadow�. Graphico designed and developed the site which backs a tv campaign that began on the 23rd August. Within the website there are a range of Pepsi MAX downloads, games and several competitions in which the prizes have been provided by external partners FHM, Eidos & Drayton Manor.

File under: advertainment, games, graphico, pepsi max

Nintendo builds loyalty online

on December 2, 2003 by Martina Comments

Babel Media has produced two localised game websites in English, French, Italian, German and Spanish, for Nintendo of Europe. As explained in the press release, Babel has produced original Flash games based on Nintendo’s characters, plus a unique Windows application that allows the user to reproduce sounds from Nintendo’s games. Nintendo’s objective is to build customers’ loyalty, strengthening the relationship online. Marko Hein, Head of Product Analysis & Online for Nintendo of Europe, said:

“The creation of games websites and VIP incentives for Nintendo required an agency with a deep understanding of videogames and hands-on experience of creative execution. The long relationship with Babel Media gave us the confidence to trust a partner that understands the needs and preferences of Nintendo fans and to provide online assets of creative excellence.”

File under: customer loyalty, games, nintendo

Levi’s Europe autumn branding campaign

on August 28, 2003 by Martina Comments

As reported today on Revolution Magazine, Levi’s Europe has upgraded its website with games, new products and even an ‘image-mangling’ engine to promote the brand’s Teenage Kicks line and its new autumn product range. In Levi’s mind the goal of the Web site is to appeal and to retain the brand’s core target audience, 15- to 24-year-old girls and guys. The Web site is available in English, German, French, Spanish and Italian. I like the graphics, but I’ve found navigation rather confusing.

File under: branding online, games, levi's europe, retain target audience

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